Face Custom Blend Foundations and More Oil-free, Enriched & Matte foundations Cream, Mousse & Soufflé Foundations Concealers Bronzers and Highlighters Mineral Powder Cheek Tints and Stains Eye Glazes and Puddings Bases The custom foundations come in three (3) base formulas: All 3 bases start with medium coverage. Oil Free Recommended for clients with normal to oily and/or sensitive skin. Mineral based infused with soothing, softening botanicals. Calendula, German Chamomile, Linden, Roman Chamomile, Cornflower and St. John’s Wort protect the skin and make a visible difference. Base starts with an SPF 6-8. Enriched Excellent for dry and/or mature skin. Mineral based infused with soothing, softening botanicals plus Jojoba Oil & Wheat Germ Oil for dry skin. Calendula, German Chamomile, Linden, Roman Chamomile, Cornflower and St. John’s Wort protect the skin and make a visible difference. Base starts with an SPF 6-8. Same base as oil-free with the addition of jojoba and wheat germ oil. Matte Recommended for all skin types. Especially recommended for oily, combination or problem skin, post laser, rosacea, sensitive skin, camera ready bridal, photo finish and those clients that live in hot, humid climates. Leaves the skin with a matte, shine free, silky texture and a powdery finish. (This foundation is age defying, lightweight, oil free and contains a natural sun protection booster Pomegranate extract). Milk Thistle, Gingko Biloba, Lady’s Mantle and Horsetail are four free radical avengers that strengthen the elastic fibers of the skin and protect if from environmental stress. Base starts with an SPF 6-8. This base has skincare quality. Consumer Note: All formulas are talc-free, fragrance-free and non-comedogenic and especially good for sensitive skin. Colors & Pigment Toners Color Bases (all formulas): Ivory – ivory with a yellow undertone Porcelain – porcelain with a pink undertone Beige – neutral Tan – golden brown Hazelnut – deep brown with a yellow undertone Deep – deep brown with a yellow red undertone Espresso – deep brown with a blue undertone All bases are 11% pigmented. Average foundation base sold in market is approximately 6-7%. Your client’s customers will experience more coverage in a lighter weight texture with Her Purdy foundation base! Pigment Toners (all formulas): Yellow – provides yellow undertones Green – neutralizes red Blue – neutralizes orange Purple – neutralizes yellow Pink – provides pink undertone Yellow Red – provides peach undertone Blue Red – provides mahogany undertone; adds coolness Yellow Brown – used to darken and warm shades Blue Brown – used to darken and cool shades White – lightens Black – darkens and cools Pearl – to give the shade “movement” with a slight shimmer Consumer Note: The color toners are intensive concentrates that make it possible to color match any skin tone. Because they are not diluted with white (talc), they never turn the foundation chalky. Due to the mixture of pigments, it is necessary to shake them occasionally.